Retail signage poses unique challenges for all retailers, but especially for those that are large and geographically-distributed. They need to enforce brand consistency and identity, but the sales landscape changes rapidly, and their network of widespread stores needs...
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Why DAM Vendors Should Leave Web To Print to the Experts
Overview Web to Print, or WYSIWYG print collateral customisation has become one of the more common add-on facilities that an increasing number of DAM vendors are either offering their clients or being asked to by them. There are three core elements of these kind of...
When and Why Adobe InDesign Server Rules
We at Silicon Publishing have been working in the database publishing and online editing space for over twenty years, since the very birth of desktop Adobe InDesign, and long before the initial release of InDesign Server in 2005. Currently, we build the largest...
The Rise of “DIY” Publishing
Do it yourself, or DIY, has been part of the American cultural landscape since the 1950s. Based on an individualistic concept with its roots in the very pragmatic (and no doubt ancient) “I can do this myself and save some money” approach, applied initially to home...
Producing Branded Collateral for Real Estate
If you’re in the real estate business, you’re probably part of a large, nationwide association or affiliation that has offices in nearly every state, or your business may be headquartered in just one city, and perhaps you have a few locations — or even just one. In...