Silicon Publishing and Dropbox partner to improve workflows for graphic designers everywhere.
We’ve been friends with the folks from Em Software for a long time. Just as our Connector solves a common problem of linking assets to InDesign from a DAM or file sharing service, WordsFlow creates a dynamic link with magic-merge capabilities from a Microsoft Word or Excel document. We realized that when you combine the two solutions, you get a powerful collaborative editorial toolset that breaks the barriers between writers and designers. We are proud to work with the Em Software team to bring a combined solution to market.
Nine years ago, Silicon Publishing stumbled into an opportunity to connect Adobe InDesign to remote assets in a very powerful and efficient way. Through the work of our developers, several of whom were part of the original team that built Adobe InDesign, we were able to make a very direct connection from InDesign to remote assets via URLs. Since that time, InDesign DAM Connectivity has become a significant part of our work.
While other approaches rely on technologies such as WebDAV, which is known for latency and headaches, our direct approach has proven itself to be far more efficient, and is now the way that most leading DAMs handle such connectivity. We have over 25 DAM partnerships so far, with more on the way.
This post talks about 10 of the DAMs we've encountered, which happen to represent a great cross-section of the DAMs out there today. First, I will share an overview of what DAM is, heavily borrowing from the wonderful work of DAM guru Theresa Regli, whose book Digital and Marketing Asset Managment: the Real Story about DAM Technology and Practice is an essential guide for anyone in this space.
Adobe Desktop Technologies Ascend to the Cloud
Adobe Photoshop is the premiere desktop tool for editing images. It offers the most powerful algorithms for image processing available anywhere, and is loved by creative people around the world. Not only is it ubiquitous in design shops, it is also used by companies (like ourselves) who generate dynamic content with it.
Photoshop is well-exposed to automation: it has actions that are easy for non-developers (yet quite powerful), and it also supports ExtendScript, as well as C++ and CEP (Adobe's Common Extensibility Platform). XMPie is a company that has actually built a product, uImage, that runs Photoshop desktop like a server to produce one-to-one marketing pieces.
Until now, the Photoshop rendition engine has only been available through the desktop application. However, Adobe has just announced the pre-release program for Photoshop as a Service.
At the Adobe Summit last week, Adobe presented our Silicon Designer for AEM as one of the features of their Digital Asset Management (DAM) platform, highlighting the strides they've made in extensibility and Creative Cloud integration. In their presentation entitled, "What's New in Adobe Experience Manager Assets: Top DAM Features," Josh Ramirez and Elliot Sedegah shared 10 recent steps forward for AEM Assets 6.4, one of them being tight integration with Silicon Designer.