by Olav Martin Kvern


Learn to install a script once—and you’ll never have to do it again.

I spent years at Adobe helping to develop, document, and popularize scripting in InDesign. I did this because I want to free creative people from the drudgery of most day to day graphic arts tasks (which I know well—Having worked as an art director, graphic designer, typesetter, and general purpose page layout lackey/slave). InDesign scripting gives graphic artists a way to automate the boring parts of page layout—which means you have more time to spend on the fun, creative parts of your work. InDesign scripting can both lower your stress level and help you get more sleep.

Now that I’m outside Adobe, I’m having a great time working with the tools that I helped create. At the same time, as I talk to InDesign users, I’m feeling that the job I started in the late 1990s—getting the word out about InDesign automation—is, at best, only half done. The majority of InDesign users still don’t know that scripting exists, and what it can do for them. They also don’t know how to install and run a script, much less how to write one.

In this post I am going to explain how Silicon Designer is built to support the most demanding online editing solutions in the world. We are at a point in the evolution of this product that I am truly proud of, and I am deeply grateful to our incredibly talented developers and other participants in its success. Go here for some history of how it came about: in this post we will talk about what it is and how it works.

famo.us is a 2.5-year-old Silicon Valley startup that claims to have solved the performance challenges of HTML5.

HTML5 Performance

"Performance challenges?" you might ask, but only if you hadn't yet heard the tales of Facebook and LinkedIn turning an about face from HTML5 in favor of native applications. As I blogged about a year ago, HTML5 has had mixed results in the wild, driving many to adopt native or hybrid native/html5 strategies. As I discussed in describing the event where I first encountered famo.us, the classic example of poor HTML5 performance is the scrollview. Quoting Trunal Bhanse of LinkedIn:

Link to a Medium post by Silicon Publishing co-founder Max Dunn describing a 2013 presentation by famo.us, the San Francisco startup rendering dynamic 3D interactivity on mobile browsers at gaming performance levels, in spite of rumored HTML5 failings.

At the time Adobe InDesign was created, 15 years ago, it was generally impractical to store print-quality assets on web servers. A decade and a half later, however, the maturity of cloud-based file storage and asset management systems is making links from InDesign to assets housed in modern platforms, such as Box, a powerful solution for creative professionals.

Asset storage as of Adobe InDesign 1.0

Adobe InDesign is the tool of choice for the creation of high-quality print documents. It is nearly ubiquitous among those creating newspapers, magazines, books, catalogs, marketing collateral, or almost anything that prints. InDesign started out as a competitor to QuarkXPress, and given the dominance of Adobe in tangential technology (PostScript, PDF, PhotoShop, Illustrator) along with substantial and well-focused investment in the product, it was inevitable that InDesign would take the place of Quark at the center of high-end publishing workflows.

Anything you can dream, you can do.

I am at the HTML5 Developers' Conference in San Francisco. One of my friends said "it must feel like Christmas for you over there" and it actually does feel that way, not in the sense of "everything is easy now" but more in the sense of "our path forward is clear." Like Christmas before a year-long war we know we will win.

Paul Irish spoke this morning about the various tools he's using these days, or as of 10/16/12 (one gets the impression he'll be adding a new one tomorrow), so certainly things are more mature in terms of the "tool chain" (in the old days we were waiting for "tools" to simply get plural, as text editors reigned supreme). Now we can say there are ToolS for HTML5. Cool.

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