Silicon Designer was announced as a product in the fall of 2009, via a press release called, "Web to Print missing Link Revealed in Chicago." This was distributed quite effectively around the world (No subsequent press release saw such results. what was the magic?) One of the many resulting inquiries came from Peter Gunning of Printing.com: "I'm interested in seeing how we would create templates on Silicon Designer."

More than 10 years later, their implementation of Silicon Designer is still going strong. Silicon Designer can edit virtually any document online, but both the product and our company come from the print space, where a common class of documents is business collateral.  Of all the  online editing systems built on the Silicon Designer platform, Printing.com (now known as Grafenia, with their Nettl brand growing globally as well) exemplifies a very fundamental use case in the world of web-to-print: online editing of business collateral such as business cards, flyers, and postcards.

Since the year 2000, we at Silicon Publishing have carried on a tradition we first encountered from our former life at Bertelsmann Industry Services (a now defunct company with its own 20-year history): database publishing. We automate the flow of data through templates, producing the entire spectrum of documents that can be generated from data:

  • Catalogs
  • Directories
  • Financial statements
  • Insurance documents
  • Report cards
  • One-to-one marketing pieces
  • Practically anything you can think of...

 

The diversity of "data-generated documents" has surprised me ever since I started working in this business. 20 years ago, we were still producing internal phone directories for companies such as Chevron and Mobile, large organizations that spewed forth paper to communicate information before the web took over.

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