Silicon Publishing was out in force at PePcon 2015 in Philadelphia, and as usual it was a true joy to meet pretty much all of the brilliant and talented InDesign developers from around the world: Gabe Harbs (In-Tools) came from Israel, Kris Coppieters (Rorohiko) represented New Zealand, Ferdinand Schwoerer (Movemen) from Germany; our own Olav Kvern joined us from Seattle, and three Adobe InDesign engineers travelled all the way from Noida, India. It seemed that all of the serious InDesign-related companies were represented: MEI, Typefi, Teacup Software, you name it. The cool thing about the InDesign ecosystem is that knowledge is shared freely among InDesign developers, without competitiveness.
We have just completed our eighth Silicon Connector, and over the coming months you will see some amazing new advances in connecting InDesign to remote assets, across the DAMs with which we have just finished integration. Because Connector lets InDesign talk directly to assets living in cloud-based DAMs, it is becoming very popular recently.
We have just identified the DAM that will become the ninth Silicon Connector. We chose Alfresco because, based on past experience, we know it is a solid system, and we see the user base growing recently. Alfresco is not just a DAM, it is a CMS, but our initial work is going to be just getting InDesign to talk to the assets using Silicon Connector. CMS integration has potential as well, but asset connectivity comes first, and this is very easy for us given the Connector foundation.
I was writing a press release recently, and I was just about to write a heading that has been something of a mantra the past 20 years: "Standards are the Future". But I paused, realizing the product I was describing is completely standards-based, thanks to recent technology advances. I corrected the title, and I think now is the right time to declare victory for web standards over proprietary technologies and walled gardens.
As of 2015, web standards-based approaches at last make complete sense for the majority of software use cases, at least those that our company works with on a daily basis. Sure, there are places where walled gardens and native software have a valid reason to exist, but those have become the exception rather than the rule.
We have been working hard on our Silicon Connector product, and as it grows exponentially in popularity, its value versus any alternative connecting Adobe InDesign to DAMs and cloud-based storage systems is being confirmed again and again based on the feedback of thousands of users around the world. Here are both the specifics of the roadmap and the general software product development lessons learned from product feedback over the past 3 years, especially during the past 6 months.
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