We’ve been friends with the folks from Em Software for a long time. Just as our Connector solves a common problem of linking assets to InDesign from a DAM or file sharing service, WordsFlow creates a dynamic link with magic-merge capabilities from a Microsoft Word or Excel document. We realized that when you combine the two solutions, you get a powerful collaborative editorial toolset that breaks the barriers between writers and designers. We are proud to work with the Em Software team to bring a combined solution to market.
Silicon Connector for Box 2.0 is finally available! When Silicon Connector for Box first came out in 2013, it was designed to let InDesign users access assets in the Box cloud directly. Since then, the Connector product has become so popular that we've added Connectors for 10 other DAMs/storage platforms. We have gotten continually better at extending Adobe Creative Cloud technologies, and we have now applied that experience to bring integration between Adobe CC and Box to an entirely new level.
It started with a naive InDesign user
Silicon Connector first saw the light of day in 2010, when we at Silicon Publishing were building a large-scale online editing solution for a major client. Our solution was based on Adobe InDesign and Adobe InDesign Server, which were brand-new to this tech-savvy and ambitious organization we were working with. Although the client instantly understood the superiority of InDesign for page rendition and output quality, they looked at InDesign with very fresh eyes and came up with a big feature request.
“These links are barbaric!” said their brilliant technology lead. “They go to the file system, not to URLs as a real link should in this day and age.”
Silicon Connector is enjoying huge popularity, and as we build out more and more implementations (12 Connectors and counting!) the product is becoming more clearly defined, while the product roadmap is also taking shape. While the main feature of "connecting InDesign to URL-based assets" is itself quite enough of a product to save large authoring groups immense amounts of time, the "nice-to-have" features have taken on a life of their own, and become common to most new implementations. Here I will clarify the ways the product definition is being extended, now and into the future.
I hope to explain:
- What we originally meant by the term "Silicon Connector" and how this was consistently rather poorly explained by us, and in turn how it was often misinterpreted by the world.
- What we mean now by "Silicon Connector". How to understand what this product is, and what it does.
- Where the product and its many variants (AEM Connector, the InDesign Plugin for Flight, the Widen InDesign Plugin, WebDAM CC Connector, etc.) are headed.
In places, this post quotes heavily from the original blog post about Silicon Connector that came out when we first announced this product in 2010. At that point of time we had a narrow perspective on the product. Six years later, it has grown quite organically and evolves in response to feedback from thousands of users worldwide, as it connects InDesign to a diverse and growing array of over 10 Digital Asset Management systems.
We have been working hard on our Silicon Connector product, and as it grows exponentially in popularity, its value versus any alternative connecting Adobe InDesign to DAMs and cloud-based storage systems is being confirmed again and again based on the feedback of thousands of users around the world. Here are both the specifics of the roadmap and the general software product development lessons learned from product feedback over the past 3 years, especially during the past 6 months.