Silicon Publishing co-founder and CEO talks of Silicon Publishing's origins, where they are today, and where they are headed in the future in this interview with Superb Crew.
Since the year 2000, we at Silicon Publishing have carried on a tradition we first encountered from our former life at Bertelsmann Industry Services (a now defunct company with its own 20-year history): database publishing. We automate the flow of data through templates, producing the entire spectrum of documents that can be generated from data:
- Financial statements
- Insurance documents
- Report cards
- One-to-one marketing pieces
- Practically anything you can think of...
The diversity of "data-generated documents" has surprised me ever since I started working in this business. 20 years ago, we were still producing internal phone directories for companies such as Chevron and Mobile, large organizations that spewed forth paper to communicate information before the web took over.
Silicon Publishing was out in force at PePcon 2015 in Philadelphia, and as usual it was a true joy to meet pretty much all of the brilliant and talented InDesign developers from around the world: Gabe Harbs (In-Tools) came from Israel, Kris Coppieters (Rorohiko) represented New Zealand, Ferdinand Schwoerer (Movemen) from Germany; our own Olav Kvern joined us from Seattle, and three Adobe InDesign engineers travelled all the way from Noida, India. It seemed that all of the serious InDesign-related companies were represented: MEI, Typefi, Teacup Software, you name it. The cool thing about the InDesign ecosystem is that knowledge is shared freely among InDesign developers, without competitiveness.
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It started with beer.
It was the year 2000, and I’d just taken a job with the Developer Technologies group at Adobe. I’d been working on InDesign scripting as a contractor, but now I was a full time employee. This meant, among other things, that I had to respond to scripting questions from developers.
Most of the questions were quite basic. How do I make a new document? How do I enter text? Then, unexpectedly, a question came in that involved moving text from an HTML page on a web server into an InDesign (1.5 or 2.0?) layout using Visual Basic.
The guy asking the question was working for the Saranac brewery in Utica, New York. The brewery offers custom labels for special events—birthdays, graduations, wakes, and so on. Customers can go to the brewery’s web site and enter the text they want on their label, view a proof PDF of the label, and order beer for their event.