Since the year 2000, we at Silicon Publishing have carried on a tradition we first encountered from our former life at Bertelsmann Industry Services (a now defunct company with its own 20-year history): database publishing. We automate the flow of data through templates, producing the entire spectrum of documents that can be generated from data:

  • Catalogs
  • Directories
  • Financial statements
  • Insurance documents
  • Report cards
  • One-to-one marketing pieces
  • Practically anything you can think of...

 

The diversity of "data-generated documents" has surprised me ever since I started working in this business. 20 years ago, we were still producing internal phone directories for companies such as Chevron and Mobile, large organizations that spewed forth paper to communicate information before the web took over.

Silicon Publishing was out in force at PePcon 2015 in Philadelphia, and as usual it was a true joy to meet pretty much all of the brilliant and talented InDesign developers from around the world: Gabe Harbs (In-Tools) came from Israel, Kris Coppieters (Rorohiko) represented New Zealand, Ferdinand Schwoerer (Movemen) from Germany; our own Olav Kvern joined us from Seattle, and three Adobe InDesign engineers travelled all the way from Noida, India. It seemed that all of the serious InDesign-related companies were represented: MEI, Typefi, Teacup Software, you name it. The cool thing about the InDesign ecosystem is that knowledge is shared freely among InDesign developers, without competitiveness.

A simple explanation of Adobe InDesign Server: what it is and how it is used. More info at http://siliconpublishing.com or call Silicon Publishing at US (925) 935-3899 - Europe +34 627 524 218 - cesarmartin@siliconpublishing.com
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It started with beer.

It was the year 2000, and I’d just taken a job with the Developer Technologies group at Adobe. I’d been working on InDesign scripting as a contractor, but now I was a full time employee. This meant, among other things, that I had to respond to scripting questions from developers.

Most of the questions were quite basic. How do I make a new document? How do I enter text? Then, unexpectedly, a question came in that involved moving text from an HTML page on a web server into an InDesign (1.5 or 2.0?) layout using Visual Basic.

The guy asking the question was working for the Saranac brewery in Utica, New York. The brewery offers custom labels for special events—birthdays, graduations, wakes, and so on. Customers can go to the brewery’s web site and enter the text they want on their label, view a proof PDF of the label, and order beer for their event.

Silicon Publishing has built InDesign Server Solutions the past 15 years for the largest organizations in the world: from Web to Print applications for the likes of Amazon, Hallmark and Shutterfly to Database Publishing applications for companies including Disney, Nike, and Royal Caribbean. In this context we have seen well over 30 “Digital Asset Management” (DAM) systems from third parties providers such as MediaBeacon, Widen and Adobe, as well as a number of home-built concoctions, some of which have actually been quite powerful.

We are not DAM-centric: we focus on InDesign Server automation and in most cases we integrate this with whatever asset management the client has running. Only quite rarely do we encounter clients at the point they are contemplating a new DAM. So we have made pretty much every popular DAM out there work, at least to the point of serving assets to our publishing applications.

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