Adobe InDesign is the tool of choice for page layout, yet it is a relatively old piece of software, originating in the late 1990s. While InDesign has a concept of "links", its initial approach to graphic references was fundamentally that of desktop software prior to the age of the world wide web. Concepts of linked text in InDesign have evolved slowly over the past 15 years.

A link in InDesign is not, by default, a URL, as one might expect of today's programs. Instead, InDesign links are pointers to assets that are local (on the physical drive of the computer running InDesign) or available across the local network (via a network share). A simple plug-in (our Silicon Connector) can bring InDesign into the modern age, where true URLs enable cloud-based workflows, but we'll get to that later.

Silicon Connector for Box 2.0 is finally available! When Silicon Connector for Box first came out in 2013, it was designed to let InDesign users access assets in the Box cloud directly. Since then, the Connector product has become so popular that we've added Connectors for 10 other DAMs/storage platforms. We have gotten continually better at extending Adobe Creative Cloud technologies, and we have now applied that experience to bring integration between Adobe CC and Box to an entirely new level.

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It started with a naive InDesign user

Silicon Connector first saw the light of day in 2010, when we at Silicon Publishing were building a large-scale online editing solution for a major client. Our solution was based on Adobe InDesign and Adobe InDesign Server, which were brand-new to this tech-savvy and ambitious organization we were working with. Although the client instantly understood the superiority of InDesign for page rendition and output quality, they looked at InDesign with very fresh eyes and came up with a big feature request.

“These links are barbaric!” said their brilliant technology lead. “They go to the file system, not to URLs as a real link should in this day and age.”

Silicon Publishing co-founder and CEO talks of Silicon Publishing's origins, where they are today, and where they are headed in the future in this interview with Superb Crew.

Silicon Connector is enjoying huge popularity, and as we build out more and more implementations (12 Connectors and counting!) the product is becoming more clearly defined, while the product roadmap is also taking shape. While the main feature of "connecting InDesign to URL-based assets" is itself quite enough of a product to save large authoring groups immense amounts of time, the "nice-to-have" features have taken on a life of their own, and become common to most new implementations. Here I will clarify the ways the product definition is being extended, now and into the future.

I hope to explain:

  1. What we originally meant by the term "Silicon Connector" and how this was consistently rather poorly explained by us, and in turn how it was often misinterpreted by the world.
  2. What we mean now by "Silicon Connector". How to understand what this product is, and what it does.
  3. Where the product and its many variants (AEM Connector, the InDesign Plugin for Flight, the Widen InDesign Plugin, WebDAM CC Connector, etc.) are headed.

In places, this post quotes heavily from the original blog post about Silicon Connector that came out when we first announced this product in 2010. At that point of time we had a narrow perspective on the product. Six years later, it has grown quite organically and evolves in response to feedback from thousands of users worldwide, as it connects InDesign to a diverse and growing array of over 10 Digital Asset Management systems.

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