Adobe Desktop Technologies Ascend to the Cloud

Adobe Photoshop is the premiere desktop tool for editing images. It offers the most powerful algorithms for image processing available anywhere, and is loved by creative people around the world. Not only is it ubiquitous in design shops, it is also used by companies (like ourselves) who generate dynamic content with it.

Photoshop is well-exposed to automation: it has actions that are easy for non-developers (yet quite powerful), and it also supports ExtendScript, as well as C++ and CEP (Adobe's Common Extensibility Platform). XMPie is a company that has actually built a product, uImage, that runs Photoshop desktop like a server to produce one-to-one marketing pieces.

Until now, the Photoshop rendition engine has only been available through the desktop application. However, Adobe has just announced the pre-release program for Photoshop as a Service.

I recently participated in a presentation at Dscoop Phoenix with three companies that I've known for over a decade: Pageflex, XMPie, and Marcom Central. We had joined a "Composition Engine Panel Discussion" with web-to-print luminaries Jen Matt (of web2printexperts.com) and Chris Reisz-Hanson.

It was quite an honor to be on this panel, but an even greater honor has been the opportunity to work with these companies' rendition technologies since they first came on the scene. I have been involved in solutions involving all four technologies, and I've met the developers critical to the success of the underlying rendition codebases. These range from: FusionPro, the composition engine under Marcom, which dates from the 1980s; to PageFlex, the PDF rendition library from BitStream also originating in the 1980s; to InDesign, dating from the late 1990s. InDesign is the engine that we and XMPie use - it was created in part by our staff.

I was thankful to attend Drupa 2016 and spent most of my time in Halls 7 and 7a looking at the range of online editors from around the world. The following five online editing solutions stood out for me from among the 15 or so that I explored.

For seven years, our Silicon Designer product has expanded in use, across many countries, languages, and use cases. From B2B applications where franchises easily manage brand collateral, to some of the largest consumer-facing document personalization sites on the planet, our product has proven itself to be solid and reliable, yet also very extensible. It is integrated with numerous forms of shopping cart, DAM system, workflow system, and database, and it has diverse forms of User Interface:

no two Silicon Designers look the same!

Making it easy for our clients to customize their unique implementations has been our top priority. We have found that web standards, implemented correctly, make all the difference.

As more and more organizations implement web-to-print workflows that meet their ever-changing business demands, they often find that customization of their chosen solution is a must. Yet with HTML5 based solutions, this customization layer can be a significant challenge. This is due to the vastly different ways in which software vendors decide to combine the overlapping technologies.

As leading resellers of the product, we are asked time and time again to help people to try Adobe InDesign Server, and how to install the trial or licensed versions of the product. We have distilled simple instructions here for trying the latest version, and installing the licensed version once you're certain you wish to buy it. We love this product and want others to enjoy it.

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